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Hello, My Name Is Awesome
Watkins, Alexandra
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone‰ÛÓeven noncreative types‰ÛÓcan create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins‰Ûªs proven SMILE and SCRATCH Test‰ÛÓtwo acronyms
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The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs
Fisher, Bill
Based on Bill Fisher’s master-class seminars—featured at The World Bank, The University of California, and Draper University—this book offers the kind of capital-raising street smarts that most entrepreneurs never tap into until it is too late. Fisher organizes the capital-raising process into six clear steps, and then breaks through the myths to reveal the triggers for success. For example, entrepreneurs are told that great business ideas get funded. Not true—great business stories get
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Going Wireless
Jaclyn Easton

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce—whether your company focuses on consumers or business-to-business.

From there you will learn about the advantages of wirelessly fortifying your mobile workforce of

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Crossing the Chasm: Marketing and Selling Technology Project
Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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Amazon.com
Robert Spector

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."

Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced,

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